Clarksdale-Coahoma County Tourism
Hammons and Associates was retained in 2010 by the Clarksdale-Coahoma County Tourism Commission to develop a new branding strategy. H&A sent staffers to Clarksdale to participate in a number of local events and to question locals and visitors about the attributes that made the area attractive to visitors, both foreign and domestic.
The not-too-surprising research revealed that Clarksdale, Mississippi, is known all over the world for the blues and for being a colorful place.
The symbol associated with the Crossroads was retooled to provide a quick visual association with the one image that is unquestionably associated with the Clarksdale area.
Ads, brochures, profile sheets, and a website have been produced to take advantage of this instantly recognizable look.